Meta & TikTok Ads specialist helping eCommerce brands grow revenue profitably — through data-driven media buying, smart funnels, and creatives that convert.
Real metrics from real campaigns. No vanity metrics — just revenue, orders, and growth that matters to your bottom line.
Screenshots taken directly from client store dashboards — real sales, real orders, real growth.
Each project is a story — from struggling ad accounts to profitable scaling machines.
The store had traffic but zero traction. Ad spend was burning with a near-zero conversion rate. No proper funnel, generic creatives, and no real audience segmentation — money going out, no revenue coming in.
Rebuilt the full Meta funnel — TOF with broad interest stacks, MOF retargeting warm traffic, BOF dynamic product ads. Launched 12 creative variants in 48 hours to find the winner fast, then scaled with CBO.
High CPM, inconsistent daily revenue, no clear winning creative. The account had significant spend with no profitable return. CPA was unsustainable and the store couldn't predict next month's numbers.
Launched a TikTok-first creative strategy using UGC-style videos. Identified 3 winning hooks in the first week. Built a retargeting sequence for cart abandoners. Doubled budget on winners while killing losers fast — ruthlessly data-driven.
The brand hit a ceiling — every time budget increased, CPA would explode and profitability would collapse. The account had audience overlap and bid competition destroying efficiency from within.
Audited and rebuilt the entire account. Eliminated audience overlap with exclusions. Built Lookalike audiences from purchaser lists. Used a gradual 20% budget increase method to scale safely without shocking the algorithm.
I don't just run ads. I build a full performance ecosystem that turns ad spend into predictable revenue.
Full-funnel campaign management across Facebook, Instagram, and TikTok. From audience research and creative testing to budget scaling and ROAS optimization.
Structure the path from first touch to purchase. Build TOF, MOF, BOF sequences that guide buyers through the decision and reduce abandoned carts.
Identify winning angles, hooks, and messaging frameworks. Brief and test multiple creative concepts fast to find what stops the scroll and drives clicks.
Scale winning campaigns safely without killing performance. Use structured budget pacing, CBO scaling, and audience expansion to grow spend while protecting ROAS.
I work with eCommerce brands who are serious about scaling — and I bring the data, strategy, and execution to make it happen.
Every decision is backed by real numbers. I test, analyze, and optimize based on data — not gut feeling or vanity metrics.
I focus exclusively on eCommerce — which means I understand product positioning, buyer psychology, and what actually converts.
I study buyer behavior to craft messaging that speaks directly to your customer's desires and motivations — making ads feel personal, not pushy.
Traffic and reach mean nothing without profit. I optimize for ROAS and CPA from day one — your bottom line is the north star.
I've scaled ad accounts from near zero to hundreds of thousands in monthly revenue — safely and sustainably, without burning budget.
No delays, no fluff. I move fast, communicate clearly, and keep you updated on what's working and what needs fixing.
You've seen the results. Now it's your store's turn. Let's talk strategy, budget, and what it takes to hit your revenue goals — no commitment, just clarity.
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